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Our dream is to bring art, stories and culture closer together through fashion and to give young artists a platform to showcase their talent. We aim to do this while we work towards building a more conscious future together in the fashion industry. We hope to achieve this through the process our fashions are made, through the fabrics we select, through the partners we connect with and the collaborations we build.


We collaborate with talented artists from Africa and provide them with a platform to share their art through our every new collection. Every single purchase made helps development artistic talent and job creation in South Africa.


Every collection piece represents a timeless, modern silhouette. Our customers lead busy lives, so we aim to deliver ‘on-the-go’ sophistication in our clothing that can stand the test of time. Our fashions detail printed art along with non-printed items that have translated the art story through the use of design, colour, high quality and natural fabrics.


We are passionate about making a difference and in partnering with others who feel the same. We work hard to deliver responsible business practices and partner with like-minded suppliers. Relationships are of utmost importance to us.


One of our greatest loves is for our South African upliftment program with a percentage of our turnover going into the Rhumaa Foundation. Here, we support projects and skills development programs in the under-developed communities of Cape Town that help young artists build creative skills that support them with job opportunities.

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